Xu Hướng 12/2022 # Persuasive Words And Phrases (And How To Use Them) / 2023 # Top 21 View | Hoisinhvienqnam.edu.vn

Xu Hướng 12/2022 # Persuasive Words And Phrases (And How To Use Them) / 2023 # Top 21 View

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When it comes to assembling persuasive words for copywriting, like any other construction job, you need to rely on your skills, experience, and toolbox.

The toolbox of the writer is filled with words.

In defining what I believe is a critical element of effective copywriting, I’ll make my case by amending the famous quote from Animal Farm:

“All words are equal, but some words are more equal than others.”

And there are certain power words that hold more sway over our decision-making process than others. You might be surprised to find that these “power words” don’t seem … well, all that powerful.

This speaks to just how damned efficient they are. Simple language is crystal-clear, as we’ve learned from Brian’s article How to Write like Hemingway. And these compelling words make just what you want your reader to do clear.

Warning: I can’t stress enough, though — just as in the application of writing headlines that work — you must understand why these words are persuasive. You can’t forget to use them in the contexts that make sense for your audience and your business. If you just start slapping them on every piece of content you create for no apparent reason, you’ll quickly see just how unpersuasive they can be.

There, you’ve been warned. Now, let’s get on with the show …

How do you make a sentence more persuasive?

Before you can make a sentence more persuasive, you have to intimately know who you’re talking to in your content and copy. That’s why these words don’t work if you just blindly start using them. You’ll actually combine them with your research about your prospects.

Making a sentence more compelling is all about adding persuasive language to otherwise vague sentences. The more specific you can be, the more the reader will feel like you’ve written your content specifically for them. Then you sprinkle in known persuasive words to keep your reader hooked.

Ready to check out top persuasive words and sentences?

The 5 most persuasive words in the English language for copywriting

You might be surprised to learn that the most persuasive words in the English language are actually quite simple. Simple, but highly effective.

The persuading words list below (along with studies related to their power) will show you how to speak more persuasively to your audience.

1. You

There’s an often-cited study in the copywriting world. It’s about a piece of Yale research that reveals “You” to be the #1 power word out of a supposed 12.

Despite the fact that the study likely never happened, I have some actual research that reveals the power of invoking the self.

As it turns out, while people might like the word “you,” it is guaranteed that that they love reading their own name much more.

According to research examining brain activation, few things light us up quite like seeing our own names in print or on the screen. Our names are intrinsically tied to our self-perception and make up a massive part of our identity. No surprise then, that we become more engaged and even more trusting of a message in which our name appears.

Research has shown that we will gladly pay more for personalization. So, isn’t it about time you start getting personal with your customers?

However, there is one small problem with this finding …

Writing general web copy with name utilization in mind isn’t usually possible. But by capitalizing on the power of permission marketing, you can adapt this strategy easily. Emails are greatly enhanced when they start off messages with a customer’s name.

If you maintain a variety of separate lists for your products (and you should), make sure you’re grabbing a first name. This way, your broadcasts can trigger that personal aspect with customers.

2. Free

Everybody loves free.

People love free stuff so much they’ll actually make different choices, even when the respective value of the item or service remains the same.

Dan Ariely revealed this startling fact in his book Predictably Irrational. He examined a very unusual “battle” between Lindt chocolate truffles and Hershey’s Kisses.

To test the power of the word “free” in relation to concrete value, the study first asked people to choose between a 1-cent Hershey Kiss or a 15-cent Lindt truffle. (That’s about half of the truffle’s actual value, and Lindt is generally considered a richer, superior chocolate).

Here were the results:

In other words, tastes were found to be very much in favor for the truffle. I mean, who’s going to pass up a deal, right?

Later though, another random group of subjects seemingly flipped on their opinion of these two treats. Ariely revealed that when the price was reduced by one cent for both brands (meaning the Kiss was now free), people altered their choices drastically.

With the new prices, here were the results:

Although in the first test it appears we simply can’t pass up a deal, as it turns out, we really can’t pass up a steal. Although the relation in prices remained the same (a 14 cent difference between the two), people chose the Kiss far more often when it was free.

Ariely points to loss aversion (our disdain for losing out on things) and our natural instinct to go after “low hanging fruit” as the reasons why we are so susceptible to snatching up free stuff.

Use free only when it makes sense, and only in the right context

There’s a certain inherent danger in trumpeting free things. Having something for free will attract more people. But that will most certainly include a fair share of “bargain hunters” who aren’t likely to turn into the superstar customers who really grow your business.

Emphasizing the “freeness” of your free guides, courses, information, support, etc., can go a long way in attracting attention. On Sparring Mind, I emphasize the fact that my newsletter is “free to join,” because although most marketers understand this, many folks don’t quite understand what it means to subscribe.

Conversely, you should use minimal pricing to keep out those barnacle customers who aren’t ideal long-term buyers, or who aren’t truly suited for your flagship offerings.

3. Because

In a study from the classic book Influence by Robert Cialdini, tests were conducted on requests from a person in a hurry to use an in-office copy machine. The tests examined how different requests might affect people’s willingness to allow this person to “cut” in line.

In the first test, the participant simply stated:

“Excuse me, I have 5 pages. May I use the Xerox machine?”

In this scenario, around 60% of people allowed him to cut in line and use the machine first.

In the next scenario, the request was slightly tweaked. This time the participant said:

“I have 5 pages. May I use the Xerox machine, because I am in a rush?”

Did you see the ever-so-subtle difference between the two?

Let’s break down this experiment with one of the most persuasive words.

Not only was the request only minimally changed, but the “because” (his reason) was barely a reason at all! “Because I’m in a rush” wouldn’t stand up as a good excuse for most of us, right? Isn’t a majority of the working world in a rush?

Despite what we might like to believe, around 94% of people allowed him to cut in line this time! If you think that’s strange, check out the request used in the 3rd and final test:

“Excuse me, I have 5 pages. May I use the Xerox machine because I have to make copies?”

That went from having a barely passable reason to absolutely no reason at all for letting the man cut. In spite of this, 93% of people let him cut on this third trial. That’s only a 1% drop from when he had a weak reason (“I’m in a rush”) and a 33% improvement vs. the first test.

According to Cialdini:

“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”

Here’s the bottom line

Many companies are proud of the features that their product (or service) can offer. That’s fine, but you have to remember that when you’re focusing on writing persuasive copy, it all comes down to answering your customer’s #1 question:

What’s in it for me?

Although “because” may appear to have some sort of brainwashing effect on people at Xerox machines, it’s only really a matter of reasoning. Even giving weak reasons have been shown to be more persuasive than giving no reason at all.

Only trumpet features and product traits you’re proud of when they help make your point. Use them to create an incentive for customers to take action. And use “because” when pointing out these compelling reasons, but don’t rely on it as a crutch.

4. Instantly

Delayed gratification is an important subject among neuroscientists. Many famous studies (such as the Stanford marshmallow experiment) showcase how being able to delay rewards to a later date is a skill needed to become successful. (I know very few entrepreneurs who would argue against that.)

This interests us as marketers because it reveals an interesting aspect of human nature …

We want things yesterday!

Several MRI studies have shown just how fired up our mid-brain gets when we envision instant rewards. It’s our frontal cortex that’s activated when it comes to waiting for something (that’s a no-no for sales).

Words like “instant,” “immediately,” or even “fast” are triggers for flipping the switch on that mid-brain activity.

For those in the physical products or services business, using persuasive words and phrases to remind customers that they’ll receive their product quickly (or someone will get in touch with them ASAP) can go a long way. It can be the gentle push they need to buy.

We’ve seen how even “tightwad customers” can be swayed. These subtle changes in language to create persuasion sentences insinuate fast pain removal. It’s a reliable tactic for converting more prospects into customers as long as you follow the one golden rule …

Always deliver on your promises

And, whenever possible, overdeliver.

This is an area where many business get too optimistic. Although it’s smart to emphasis these instant rewards, it’s also always a good idea to under-promise and over-deliver. Be sure you can actually follow through on your promises, or you may end up with a “tribe” that hates your guts.

5. New

This one almost seems paradoxical.

According to neuroimaging research, we actually respond more favorably to recognized brands, and can have a hefty amount of disdain for any drastic changes. (Remember New Coke? Oh, the horror …)

On the other hand, it’s long been known that novelty plays an incredibly important role in activating our brains’ reward centers and in keeping us content with our products.

“Newness” is important to products, especially because research has shown that they age far more quickly than “experiential” purchases. (In other words, you’ll hate your new headphones in two years, but that concert you went to five years ago probably aged in your mind like a fine wine.)

How can you achieve a zen-like balance against these two contradictory sides of the same word?

The important things to consider here are which parts of your business generate trust, and which parts generate utility. It’s your brand that creates trust. And as the saying goes, if it ain’t broke, don’t fix it.

Your products however are what customers get utility out of. Stagnant offerings are your first class ticket to an abysmally bored user base.

Your core brand elements like your unique selling proposition, dazzling customer service, and quality offering in the marketplace should be approached with excessive caution if things are going well.

With your products, it’s far easier to excite customers with new features and polish. Even if things don’t work out perfectly, a majority of customers will appreciate innovation attempts over no progression at all.

New fixes to old problems, new features and improvements, a fresh new design, or even new ways of getting your message out there are all essential. They keep customers “on their toes,” without losing the trust that has cemented you as an awesome brand in their mind.

Powerful, persuasive phrases and sentences

We just covered a lot, so take all the time you need to study those lessons.

When you’re ready to keep going, here are 20 more trigger words and phrases to supercharge your copy at the exact right moment when you need to connect with your reader.

To introduce your topic

Picture this …

Although it’s commonly believed …

When was the last time you …?

I’m sure you’ve heard of [blank], but …

Ready to discover a new way to …?

To make a point

Also …

In other words …

Therefore …

Supporting evidence shows …

I reached this conclusion after finding …

To support your point

For example …

Especially in this case …

In fact …

According to this study …

Independent test results show …

To end your case

In conclusion …

To wrap things up …

As you understand by now …

Try [blank] for yourself, if you want to see similar results.

Got it?

Now it’s your turn to experiment with persuasive copywriting words …

You know your audience better than anyone else. So, what type of persuasive language strikes a chord with your prospects?

Keep digging deeper and experimenting to find out how to connect with more people who are the perfect fit for your products or services.

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40 Useful Words And Phrases For Top / 2023

To be truly brilliant, an essay needs to utilise the right language. You could make a great point, but if it’s not intelligently articulated, you almost needn’t have bothered.

Developing the language skills to build an argument and to write persuasively is crucial if you’re to write outstanding essays every time. In this article, we’re going to equip you with the words and phrases you need to write a top-notch essay, along with examples of how to utilise them.

It’s by no means an exhaustive list, and there will often be other ways of using the words and phrases we describe that we won’t have room to include, but there should be more than enough below to help you make an instant improvement to your essay-writing skills.

This article is suitable for native English speakers and those who are learning English at Oxford Royale Academy and are just taking their first steps into essay writing.

Let’s start by looking at language for general explanations of complex points.

1. In order to

Usage: “In order to” can be used to introduce an explanation for the purpose of an argument. Example: “In order to understand X, we need first to understand Y.”

2. In other words

Usage: Use “in other words” when you want to express something in a different way (more simply), to make it easier to understand, or to emphasise or expand on a point. Example: “Frogs are amphibians. In other words, they live on the land and in the water.”

3. To put it another way

Usage: This phrase is another way of saying “in other words”, and can be used in particularly complex points, when you feel that an alternative way of wording a problem may help the reader achieve a better understanding of its significance. Example: “Plants rely on photosynthesis. To put it another way, they will die without the sun.”

4. That is to say

Usage: “That is” and “that is to say” can be used to add further detail to your explanation, or to be more precise. Example: “Whales are mammals. That is to say, they must breathe air.”

5. To that end

Usage: Use “to that end” or “to this end” in a similar way to “in order to” or “so”. Example: “Zoologists have long sought to understand how animals communicate with each other. To that end, a new study has been launched that looks at elephant sounds and their possible meanings.”

Students often make the mistake of using synonyms of “and” each time they want to add further information in support of a point they’re making, or to build an argument. Here are some cleverer ways of doing this.

6. Moreover

Usage: Employ “moreover” at the start of a sentence to add extra information in support of a point you’re making. Example: “Moreover, the results of a recent piece of research provide compelling evidence in support of…”

7. Furthermore

Usage:This is also generally used at the start of a sentence, to add extra information. Example: “Furthermore, there is evidence to suggest that…”

8. What’s more

Usage: This is used in the same way as “moreover” and “furthermore”. Example: “What’s more, this isn’t the only evidence that supports this hypothesis.”

9. Likewise

Usage: Use “likewise” when you want to talk about something that agrees with what you’ve just mentioned. Example: “Scholar A believes X. Likewise, Scholar B argues compellingly in favour of this point of view.”

10. Similarly

Usage: Use “similarly” in the same way as “likewise”. Example: “Audiences at the time reacted with shock to Beethoven’s new work, because it was very different to what they were used to. Similarly, we have a tendency to react with surprise to the unfamiliar.”

11. Another key thing to remember

Usage: Use the phrase “another key point to remember” or “another key fact to remember” to introduce additional facts without using the word “also”. Example: “As a Romantic, Blake was a proponent of a closer relationship between humans and nature. Another key point to remember is that Blake was writing during the Industrial Revolution, which had a major impact on the world around him.”

12. As well as

Usage: Use “as well as” instead of “also” or “and”. Example: “Scholar A argued that this was due to X, as well as Y.”

13. Not only… but also

Usage: This wording is used to add an extra piece of information, often something that’s in some way more surprising or unexpected than the first piece of information. Example: “Not only did Edmund Hillary have the honour of being the first to reach the summit of Everest, but he was also appointed Knight Commander of the Order of the British Empire.”

14. Coupled with

Usage: Used when considering two or more arguments at a time. Example: “Coupled with the literary evidence, the statistics paint a compelling view of…”

15. Firstly, secondly, thirdly…

Usage: This can be used to structure an argument, presenting facts clearly one after the other. Example: “There are many points in support of this view. Firstly, X. Secondly, Y. And thirdly, Z.

16. Not to mention/to say nothing of

Usage: “Not to mention” and “to say nothing of” can be used to add extra information with a bit of emphasis. Example: “The war caused unprecedented suffering to millions of people, not to mention its impact on the country’s economy.”

When you’re developing an argument, you will often need to present contrasting or opposing opinions or evidence – “it could show this, but it could also show this”, or “X says this, but Y disagrees”. This section covers words you can use instead of the “but” in these examples, to make your writing sound more intelligent and interesting.

17. However

Usage: Use “however” to introduce a point that disagrees with what you’ve just said. Example: “Scholar A thinks this. However, Scholar B reached a different conclusion.”

18. On the other hand

Usage: Usage of this phrase includes introducing a contrasting interpretation of the same piece of evidence, a different piece of evidence that suggests something else, or an opposing opinion. Example: “The historical evidence appears to suggest a clear-cut situation. On the other hand, the archaeological evidence presents a somewhat less straightforward picture of what happened that day.”

19. Having said that

Usage: Used in a similar manner to “on the other hand” or “but”. Example: “The historians are unanimous in telling us X, an agreement that suggests that this version of events must be an accurate account. Having said that, the archaeology tells a different story.”

20. By contrast/in comparison

Usage: Use “by contrast” or “in comparison” when you’re comparing and contrasting pieces of evidence. Example: “Scholar A’s opinion, then, is based on insufficient evidence. By contrast, Scholar B’s opinion seems more plausible.”

21. Then again

Usage: Use this to cast doubt on an assertion. Example: “Writer A asserts that this was the reason for what happened. Then again, it’s possible that he was being paid to say this.”

22. That said

Usage: This is used in the same way as “then again”. Example: “The evidence ostensibly appears to point to this conclusion. That said, much of the evidence is unreliable at best.”

23. Yet

Usage: Use this when you want to introduce a contrasting idea. Example: “Much of scholarship has focused on this evidence. Yet not everyone agrees that this is the most important aspect of the situation.”

Sometimes, you may need to acknowledge a shortfalling in a piece of evidence, or add a proviso. Here are some ways of doing so.

24. Despite this

Usage: Use “despite this” or “in spite of this” when you want to outline a point that stands regardless of a shortfalling in the evidence. Example: “The sample size was small, but the results were important despite this.”

25. With this in mind

Usage: Use this when you want your reader to consider a point in the knowledge of something else. Example: “We’ve seen that the methods used in the 19th century study did not always live up to the rigorous standards expected in scientific research today, which makes it difficult to draw definite conclusions. With this in mind, let’s look at a more recent study to see how the results compare.”

26. Provided that

Usage: This means “on condition that”. You can also say “providing that” or just “providing” to mean the same thing. Example: “We may use this as evidence to support our argument, provided that we bear in mind the limitations of the methods used to obtain it.”

27. In view of/in light of

Usage: These phrases are used when something has shed light on something else. Example: “In light of the evidence from the 2013 study, we have a better understanding of…”

28. Nonetheless

Usage: This is similar to “despite this”. Example: “The study had its limitations, but it was nonetheless groundbreaking for its day.”

29. Nevertheless

Usage: This is the same as “nonetheless”. Example: “The study was flawed, but it was important nevertheless.”

30. Notwithstanding

Usage: This is another way of saying “nonetheless”. Example: “Notwithstanding the limitations of the methodology used, it was an important study in the development of how we view the workings of the human mind.”

Good essays always back up points with examples, but it’s going to get boring if you use the expression “for example” every time. Here are a couple of other ways of saying the same thing.

31. For instance

Example: “Some birds migrate to avoid harsher winter climates. Swallows, for instance, leave the UK in early winter and fly south…”

32. To give an illustration

Example: “To give an illustration of what I mean, let’s look at the case of…”

When you want to demonstrate that a point is particularly important, there are several ways of highlighting it as such.

33. Significantly

Usage: Used to introduce a point that is loaded with meaning that might not be immediately apparent. Example: “Significantly, Tacitus omits to tell us the kind of gossip prevalent in Suetonius’ accounts of the same period.”

34. Notably

Usage: This can be used to mean “significantly” (as above), and it can also be used interchangeably with “in particular” (the example below demonstrates the first of these ways of using it). Example: “Actual figures are notably absent from Scholar A’s analysis.”

35. Importantly

Usage: Use “importantly” interchangeably with “significantly”. Example: “Importantly, Scholar A was being employed by X when he wrote this work, and was presumably therefore under pressure to portray the situation more favourably than he perhaps might otherwise have done.”

You’ve almost made it to the end of the essay, but your work isn’t over yet. You need to end by wrapping up everything you’ve talked about, showing that you’ve considered the arguments on both sides and reached the most likely conclusion. Writing a compelling conclusion is just one of the skills you’ll learn as part of our essay writing courses for 13-15-year-olds and academic writing for 16-18-year-olds . Here are some words and phrases to help you.

36. In conclusion

Usage: Typically used to introduce the concluding paragraph or sentence of an essay, summarising what you’ve discussed in a broad overview. Example: “In conclusion, the evidence points almost exclusively to Argument A.”

37. Above all

Usage: Used to signify what you believe to be the most significant point, and the main takeaway from the essay. Example: “Above all, it seems pertinent to remember that…”

38. Persuasive

Usage: This is a useful word to use when summarising which argument you find most convincing. Example: “Scholar A’s point – that Constanze Mozart was motivated by financial gain – seems to me to be the most persuasive argument for her actions following Mozart’s death.”

39. Compelling

Usage: Use in the same way as “persuasive” above. Example: “The most compelling argument is presented by Scholar A.”

40. All things considered

17 Academic Words And Phrases To Use In Your Essay / 2023

For the vast majority of students, essay writing doesn’t always come easily. Writing at academic level is an acquired skill that can literally take years to master – indeed, many students find they only start to feel really confident writing essays just as their undergraduate course comes to an end!

If this is you, and you’ve come here looking for words and phrases to use in your essay, you’re in the right place. We’ve pulled together a list of essential academic words you can use in the introduction, body, and conclusion of your essays.

Whilst your ideas and arguments should always be your own, borrowing some of the words and phrases listed below is a great way to articulate your ideas more effectively, and ensure that you keep your reader’s attention from start to finish.

It goes without saying (but we’ll say it anyway) that there’s a certain formality that comes with academic writing. Casual and conversational phrases have no place. Obviously, there are no LOLs, LMFAOs, and OMGs. But formal academic writing can be much more subtle than this, and as we’ve mentioned above, requires great skill.

So, to get you started on polishing your own essay writing ability, try using the words in this list as an inspirational starting point.

Words to use in your introduction

The trickiest part of academic writing often comes right at the start, with your introduction. Of course, once you’ve done your plan and have your arguments laid out, you need to actually put pen to paper (or fingers to keyboard) and begin your essay.

You need to consider that your reader doesn’t have a clue about your topic or arguments, so your first sentence must summarise these. Explain what your essay is going to talk about as though you were explaining it to a five year old – without losing the formality of your academic writing, of course! To do this, use any of the below words or phrases to help keep you on track.

1. Firstly, secondly, thirdly

Even though it sounds obvious, your argument will be clearer if you deliver the ideas in the right order. These words can help you to offer clarity and structure to the way you expose your ideas. This is an extremely effective method of presenting the facts clearly. Don’t be too rigid and feel you have to number each point, but using this system can be a good way to get an argument off the ground, and link arguments together.

2. In view of; in light of; considering

These essay phrases are useful to begin your essay. They help you pose your argument based on what other authors have said or a general concern about your research. They can also both be used when a piece of evidence sheds new light on an argument. Here’s an example: The result of the American invasion has severely impaired American interests in the Middle East, exponentially increasing popular hostility to the United States throughout the region, a factor which has proved to be a powerful recruitment tool for extremist terrorist groups (Isakhan, 2015). Considering [or In light of / In view of] the perceived resulting threat to American interests, it could be argued that the Bush administration failed to fully consider the impact of their actions before pushing forward with the war.

3. According to X; X stated that; referring to the views of X

Introducing the views of an author who has a comprehensive knowledge of your particular area of study is a crucial part of essay writing. Including a quote that fits naturally into your work can be a bit of a struggle, but these academic phrases provide a great way in.

Even though it’s fine to reference a quote in your introduction, we don’t recommend you start your essay with a direct quote. Use your own words to sum up the views you’re mentioning, for example:

As Einstein often reiterated, experiments can prove theories, but experiments don’t give birth to theories.

Rather than:

See the difference?

And be sure to reference correctly too, when using quotes or paraphrasing someone else’s words.

The flow of your essay is extremely important. You don’t want your reader to be confused by the rhythm of your writing and get distracted away from your argument, do you? No! So, we recommend using some of the following ‘flow’ words, which are guaranteed to help you articulate your ideas and arguments in a chronological and structured order.

4. Moreover; furthermore; in addition; what’s more

These types of academic phrases are perfect for expanding or adding to a point you’ve already made without interrupting the flow altogether. “Moreover”, “furthermore” and “in addition” are also great linking phrases to begin a new paragraph.


On the data of this trial, no treatment recommendations should be made. The patients are suspected, but not confirmed, to suffer from pneumonia. Furthermore, five days is too short a follow up time to confirm clinical cure.

5. In order to; to that end; to this end

These are helpful academic phrases to introduce an explanation or state your aim. Oftentimes your essay will have to prove how you intend to achieve your goals. By using these sentences you can easily expand on points that will add clarity to the reader.

For example: My research entailed hours of listening and recording the sound of whales in order to understand how they communicate.


Dutch tech companies offer support in the fight against the virus. To this end, an online meeting took place on Wednesday…

Even though we recommend the use of these phrases, DO NOT use them too often. You may think you sound like a real academic but it can be a sign of overwriting!

6. In other words; to put it another way; that is; to put it more simply

Complement complex ideas with simple descriptions by using these sentences. These are excellent academic phrases to improve the continuity of your essay writing. They should be used to explain a point you’ve already made in a slightly different way. Don’t use them to repeat yourself, but rather to elaborate on a certain point that needs further explanation. Or, to succinctly round up what just came before.

For example:A null hypothesis is a statement that there is no relationship between phenomena. In other words, there is no treatment effect.


Nothing could come to be in this pre-world time, “because no part of such a time possesses, as compared with any other, a distinguishing condition of existence rather than non-existence.” That is, nothing exists in this pre-world time, and so there can be nothing that causes the world to come into existence.

7. Similarly; likewise; another key fact to remember; as well as; an equally significant aspect of

These essay words are a good choice to add a piece of information that agrees with an argument or fact you just mentioned. In academic writing, it is very relevant to include points of view that concur with your opinion. This will help you to situate your research within a research context.

Also, academic words and phrases like the above are also especially useful so as not to repeat the word ‘also’ too many times. (We did that on purpose to prove our point!) Your reader will be put off by the repetitive use of simple conjunctions. The quality of your essay will drastically improve just by using academic phrases and words such as ‘similarly’, ‘as well as’, etc. Here, let us show you what we mean:

In 1996, then-transport minister Steve Norris enthused about quadrupling cycling trips by 2012. Similarly, former prime minister David Cameron promised a “cycling revolution” in 2013…

Or Renewable Energy Initiative (AREI) aims to bridge the gap of access to electricity across the continent (…). Another key fact to remember is that it must expand cost-efficient access to electricity to nearly 1 billion people.

The wording “not only… but also” is a useful way to elaborate on a similarity in your arguments but in a more striking way.

Academic essays often include opposite opinions or information in order to prove a point. It is important to show all the aspects that are relevant to your research. Include facts and researchers’ views that disagree with a point of your essay to show your knowledge of your particular field of study. Below are a few words and ways of introducing alternative arguments.

8. Conversely; however; alternatively; on the contrary; on the other hand; whereas

Finding a seamless method to present an alternative perspective or theory can be hard work, but these terms and phrases can help you introduce the other side of the argument. Let’s look at some examples:

89% of respondents living in joint families reported feeling financially secure. Conversely, only 64% of those who lived in nuclear families said they felt financially secure.


The first protagonist has a social role to fill in being a father to those around him, whereas the second protagonist relies on the security and knowledge offered to him by Chaplin.

“On the other hand” can also be used to make comparisons when worded together with “on the one hand.”

9. By contrast; in comparison; then again; that said; yet

These essay phrases show contrast, compare facts, and present uncertainty regarding a point in your research. “That said” and “yet” in particular will demonstrate your expertise on a topic by showing the conditions or limitations of your research area. For example:

All the tests were positive. That said, we must also consider the fact that some of them had inconclusive results.

10. Despite this; provided that; nonetheless

Use these phrases and essay words to demonstrate a positive aspect of your subject-matter regardless of lack of evidence, logic, coherence, or criticism. Again, this kind of information adds clarity and expertise to your academic writing.

A good example is:

Despite the criticism received by X, the popularity of X remains undiminished.

11. Importantly; significantly; notably; another key point

Another way to add contrast is by highlighting the relevance of a fact or opinion in the context of your research. These academic words help to introduce a sentence or paragraph that contains a very meaningful point in your essay.

Giving examples

A good piece of academic writing will always include examples. Illustrating your essay with examples will make your arguments stronger. Most of the time, examples are a way to clarify an explanation; they usually offer an image that the reader can recognise. The most common way to introduce an illustration is “for example.” However, in order not to repeat yourself here are a few other options.

12. For instance; to give an illustration of; to exemplify; to demonstrate; as evidence; to elucidate

The academic essays that are receiving top marks are the ones that back up every single point made. These academic phrases are a useful way to introduce an example. If you have a lot of examples, avoid repeating the same phrase to facilitate the readability of your essay.

Here’s an example:

Concluding words for essays are necessary to wrap up your argument. Your conclusion must include a brief summary of the ideas that you just exposed without being redundant. The way these ideas are expressed should lead to the final statement and core point you have arrived at in your present research.

13. In conclusion; to conclude; to summarise; in sum; in the final analysis; on close analysis

These are phrases for essays that will introduce your concluding paragraph. You can use them at the beginning of a sentence. They will show the reader that your essay is coming to an end:

On close analysis and appraisal, we see that the study by Cortis lacks essential features of the highest quality quantitative research.

14. Persuasive; compelling

Essay words like these ones can help you emphasize the most relevant arguments of your paper. Both are used in the same way: “the most persuasive/compelling argument is…”.

15. Therefore; this suggests that; it can be seen that; the consequence is

When you’re explaining the significance of the results of a piece of research, these phrases provide the perfect lead up to your explanation.

16. Above all; chiefly; especially; most significantly; it should be noted

Your summary should include the most relevant information or research factor that guided you to your conclusion. Contrary to words such as “persuasive” or “compelling”, these essay words are helpful to draw attention to an important point. For example:

The feasibility and effectiveness of my research has been proven chiefly in the last round of laboratory tests.


Film noir is, and will continue to be, highly debatable, controversial, and unmarketable – but above all, for audience members past, present and to come, extremely enjoyable as a form of screen media entertainment.

17. All things considered

This essay phrase is meant to articulate how you give reasons to your conclusions. It means that after you considered all the aspects related to your study, you have arrived to the conclusion you are demonstrating.


After mastering the use of these academic words and phrases, we guarantee you will see an immediate change in the quality of your essays. The structure will be easier to follow, and the reader’s experience will improve. You’ll also feel more confident articulating your ideas and using facts and examples. So jot them all down, and watch your essays go from ‘good’ to ‘great’!

Sentence Starters: Useful Words And Phrases To Use As Sentence Starters • 7Esl / 2023

Sentence Starters! When writing an essay in the English language, it is very important that your writing flows and sounds good. There are a variety of ways in which you can do this, one such way is by using sentence starters. In this article, we are going to be looking at some sentence starters which you can use as a way of creating much more interesting and engaging written work in English.

What Is A Sentence Starter?

In the most simple terms, a sentence starter is a phrase that is used at the beginning of a sentence and can introduce information contained within it. There are thousands of different sentence starters that you can choose and one of the most important rules is to avoid using the same words at the beginning of each sentence. This will allow you to create work that sounds much more interesting and not at all repetitive. You can achieve this by using the extensive list of sentence starters whenever you are writing an essay or other sort of work in English.

There are various ways of using sentence starters, so before we begin looking at some examples we are going to take a look at some useful tips for getting the most out of your sentence starters.

As we mentioned, avoid using the same word repeatedly at the start of multiple sentences.

Think about what type of sentence you are writing. Is it an information sentence? Does it ask a question? Does the sentence compare or contrast existing information? Is the sentence putting something in order? Does it conclude something? By working out the type of sentence it is, you will be able to better decide on your sentence starter.

You should also ask yourself how the sentence relates to the previous one. This will allow you to further choose a relevant sentence starter.

Once you have finished writing your essay, or other pieces of writing, it is very important that you go over it and make any necessary edits and adjustments. This will help you to make the most of sentence starters and ensure that there is no repetition and that each sentence starter has been sued correctly. You should initially write without thinking too much about it and then make changes when you edit.

Examples Of Sentence Starters

As we mentioned, there are thousands of sentence starters that you can use when writing in English, we are now going to look at some of the most common and useful ones. We will do this by category to better help you select the right one.

Introduction Sentence Starters

If your sentence is being used to introduce some information, you can use one of the following sentence starters.

The essay discusses…

In this essay/article/document…

The theme of this essay/article…

We will be discussing…

Conclusion Sentence Starters

When writing a concluding sentence, you might consider one of the following options.

In conclusion…

To summarise…

We have seen that…..

It has been demonstrated that…

To sum up…

Comparison and Contrast Sentence Starters

If you are writing a sentence to compare or contrast, then these sentence starters will get you off on the right foot.



That being said…

Then again…

On the other hand…


In comparison…


On the one hand…

Other than…

Outside of…



Cause And Result Sentence Starters

If you are looking to write a sentence which shows the result or cause then you might consider using one of the following sentence starters.

As a result…

For this reason…

For this purpose…



So that/then…


This means that…


That is why…


Due to the fact that…

Sentence Starters To Emphasise

Above all…

As usual…

Generally speaking…

For the most part…

In this situation…

No doubt…


As a rule…


Sentence Starters For Additional Ideas

When you are writing a sentence which will add new information, you might choose one of these sentence starters.




In addition…


As well as…

Coupled with…

Another reason…





Sentence Starters For Rare Or Common Ideas

When you are adding information which is either very common or extremely rare, you may want to indicate this within your sentence starter. This can be done in one of the following ways.

A few…




On occasion…

Quite often…

Inconclusive Sentence Starters

If you are presenting information which is not conclusive, you could use one of these sentence starters.


There is some evidence to suggest that…

It may be…

It could be…

It is possible that…

Sentence Starters To Show Examples

When you are writing a sentence which will give an example of something, there are many sentence starters you could use. Let’s take a look at some of these now.

For example…

Such as…

For instance…

As an example…

You might consider…

For one thing…


As an illustration…

To illustrate this…


In this case…

This can be seen…


Sentence Starters To Show Time And Order

If you need to show order or time within a sentence then you should use one of these sentence starters to do this.

Firstly, secondly, thirdly…



First of all…


In addition…

In the first instance…

After this…


With this in mind…


To begin with…

Learn more with the useful list of transition words in English.


Using a well-selected sentence starter when writing an essay in the English language can bring many benefits. It will allow you to create a piece of writing which is coherent, interesting and above all, diverse. It will depend greatly on the type of sentence that you are writing as to which sentence starter you use and using a good variety within your essay will make it much more engaging for the reader. Once you have finished writing, it is a good idea to go back over your work and check that your sentence starters make sense and are being used correctly.

Sentence Starters Infographic

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