Xu Hướng 6/2023 # 700+ Power Words That Will Boost Your Conversions # Top 6 View | Hoisinhvienqnam.edu.vn

Xu Hướng 6/2023 # 700+ Power Words That Will Boost Your Conversions # Top 6 View

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Do you want to improve your conversions without spending a ton of time testing different designs and layouts? You could see a 12.7% increase in your conversion rates simply by sprinkling a few power words into your copy. In this post, we’ll share a list of 700+ power words that you can cut-and-paste to boost your website conversions.

Exclusive Bonus: Download our 700+ Power Words Cheatsheet to Boost Your Conversions.

What are Power Words?

Power words are words that smart copywriters use to trigger a psychological or emotional response. They’re called “power words” because they are so persuasive that people simply can’t resist being influenced by them!

But power words aren’t just for copywriters. They can be used by any marketer-even inexperienced ones-to motivate people to take a specific action on their website.

In fact, Teespring increased their conversions by 12.7%, just by adding a few power words to their call-to-action!

Are you ready to add some power words to your marketing arsenal? Here are over 700 of them that you can use to trigger just about any emotion, for any conversion goal…

Greed Words

Greed is the natural human tendency to want more stuff than we actually need.

These power words can trigger that tendency by playing on scarcity and loss aversion, or simply by making something sound more valuable.

How to Boost Conversions with Greed Words

Rich Page tested two different headlines on his exit popup. The first headline read, “Is Your Website Optimized for High-Sales? Grab my free conversion toolbox and start succeeding!”

This version converted much better than the first, and with this optimized popup, he was able to increase his signup rate from 12% to 50%!

Curiosity Words

According to curiosity-drive theory, curiosity is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating or thirst by drinking.

These power words will make your blog post headlines, email subject lines and landing page headlines impossible to resist.

How to Boost Conversions with Curiosity Words

Take a look at this example from a thank-you page on Mary Fernandez’s site after someone opts in for their email list.

How many power words can you spot?

Sloth is the avoidance of work: people are not motivated to do more than the absolute minimum work to achieve their online aims.

Use these power words to make your lead magnets sound more digestible, to make your products sound more useful, and to make your headlines more enticing.

Here’s an example of a blog post headline we’ve used that works like gangbusters…

Can you spot all the power words?

Lust is usually thought of as sexual, but it’s actually just an intense desire for any item. When we lust after something, we crave it so badly that we stop thinking rationally.

Use these tantalizing power words to amplify that craving.

List25 uses a lust word combined with curiosity words to make for an irresistibly provocative headline…

You may not think of yourself as “vain”, however, researchers have found that vanity is one of the chief driving forces that lead to purchase decisions.

The fact is, we buy into things because of how we think they will make us look: both to others, and to ourselves. And it’s not just that we want to look good physically, but we also want to look successful.

Use these power words to show how your offer (whether it’s a product, service, or lead magnet) will make your visitor look more attractive and more successful.

Snack Nation uses one carefully chosen power word to increase conversions on their popup…

(Bonus points if you also noticed that the words “without lifting a finger” is a great sloth power phrase, even though we didn’t include it in this list.)

Trust Words

Have you ever stopped to think that trust is really what content and email marketing is all about?

Whether you are writing blog posts, creating signup forms, sending emails, or tweaking your product pages, the real purpose behind all of that is to build trust between the consumer and your brand.

Use these power words to speed up the trust-building process.

In this test at Teespring, the power words “don’t worry” were added in the fine print below the call to action button and tested against a control…

Anger Words

Anger has a huge influence on our perception, reasoning, and decisions. It makes us irrational, which can lead to choices that actually have no bearing on the thing that initially made us angry.

Stirring up the emotion of anger in your visitors and customers is a bad idea, when it is targeted at your company. However, it can also work for you, if the anger is directed at something else.

Think about what makes your prospect angry about your industry. Stir up those emotions with these power words, and then provide the solution.

How to Boost Conversions with Trust Words

Advertisements that use anger have been shown to be highly effective. In a study by researchers from Dartmouth and Cornell, anti-smoking TV commercials that used anger to appeal to the viewer’s emotions were more persuasive than those that used sadness.

This ad from Harley Davidson received a lot of praise for blatantly stating the angry, rebellious thoughts on people’s minds in regard to the economy.

Fear is perhaps the most powerful motivator of all. It’s that primal instinct that keeps us safe, that keeps us alive.

How to Boost Conversions with Anger Words

If you want to inspire your readers to take action-whether that’s sharing your blog post, downloading your lead magnet, or buying your product-use these power words to make them fearful of what might happen if they don’t.

(Just make sure you don’t completely paralyze them with fear: also provide an actionable solution to their problem.)

Jon Morrow, known for his fear-inducing blog posts, uses power words to get his visitors to read and take action.

Here’s an example:

Don’t be a slave to the endless grind of tweaking and testing when you can simply copy the words that the experts use.

Power words are a cinch to implement, and they work like magic. With this complete list, you are now equipped to turbo charge your conversions in record time!

How to Increase Conversions with Fear Words

Exclusive Bonus: Download our 700+ Power Words Cheatsheet to Boost Your Conversions.

401+ Ridiculously Useful Power Words To Increase Conversions

Ever wonder why some websites pump out viral post after viral post?

Or why some brands have products that fly off the shelves while their competition falls flat?

The answer is simple.

These brands have smart marketers. Marketers who use power words.

But how do these power words work?

Watch the video below, then read on to see our full list of power words with specific examples of how to use them.

Why Power Words Amp Up Your Marketing

Power words crank up your marketing effectiveness by:

Evoking emotion: People connect to emotion, not words. Studies show that content that elicits emotion (anxiety, amusement) is more likely to be shared than those that aren’t “emotionally charged.” Power words are key to evoking these “high arousal” emotions. Examples include words like “Instantly”, “Mistakes”, and “Hilarious”.

Take this BuzzFeed headline:

The power words “Cringeworthy” and “Poor” both elicit emotion, and their combination triggers curiosity (“Why are these notes so cringeworthy?”).

If this headline just said “14 Funny Sibling Stories”, you probably wouldn’t be that interested. But 14 cringeworthy horror stories? What entertaining surprises this article must contain!

The best thing about power words is that there are hundreds to choose from.

Check out the list below.

The Massive 401+ List of Power Words

Want our personal Power Word list for creating epic headlines?

Feeling dizzy? I hope it’s from excitement because now you’re armed with all the power words you need to turbo-charge your marketing, and have a few hundred in your arsenal.

Download all 401+ on a handy one page PDF here

Now you just need to use them. Here’s where you can use power words on your site:

Power Words in Headlines

Whether you’re crafting the perfect headline for your sales page or writing a viral-worthy article, power words can take a headline from mediocre to irresistible.

The magazine industry is notorious for their use of power words in headlines. Magazines like Elle, OK! Magazine, InTouch, GQ, and Seventeen use power words religiously to entice consumers to pick up their products.

Without power words, these headlines would be boring. Removing the power words (bolded below) makes the headlines above instantly less enticing:

Watch This Baby Do Push-Ups and Instantly Feel Like the Laziest Person Alive

Ariana Grande Debuted a Shocking Silvery New Hair Color

Us Weekly uses power words in almost every single headline they publish:

Power Words in Sub-headlines

People don’t read your content. Research shows that they didn’t in 1997, and they certainly don’t now.

Instead of reading, they scan. Unless you can catch their attention.

How? By including power words.

My recent article about persuasive words had a 65% read rate (the average is 15-20%):

Power Words in Product Names

You have two choices when you’re naming your products:

Be boring: Use words in your product name that simply describe the product (i.e. blue nail polish) but are otherwise boring.

Use names that pack a punch: Give your product a descriptive name, but kick it up a notch with power words.

Almost all product names fit into these two categories.

A company that leverages power words wonderfully in their product names is the nail care company OPI.

OPI could have just named their product after its function: “nail strengthener.” Instead, they used a power word (“Nail Envy”) to make the product more appealing.

OPI also uses power words in the descriptions for their products.

Their lacquer color could have just been “dark red”. But instead, they used a power word (relentless) to invoke emotion.

Another example of power words mastery in the online space is that of David Siteman Garland, who created a course on how to create online courses.

He could have just named his course “Create Online Courses”, but he spiced things up with a power word:

The word “Awesome” makes the product memorable and stand out in a crowded space.

Power Words in Popups

Power words are currently underused in the beloved email list building tool, the popup.

If you have List Builder, include power words in your descriptions and offers on the popup.

Check out how Onnit uses the power word “Ultimate” for their grocery guide freebie on their list builder pop-up:

Another example is Rick Mulready:

He uses power words like “Mistakes”, “Avoid” and “Free” in his popup to convert visitors from casual readers to subscribers.

You can get a free Sumo account to create popups like this.

Power Words on Landing Pages

Landing pages are an effective way of blocking out all of the extra noise on your website and ensuring that the visitor is just focusing on one specific call to action.

Using power words on your landing page can get your conversion rates from “not now” to “gimme!”

Amy Porterfield is a landing page genius, and she strategically uses power words all over her landing pages:

“Free”, “Live”,”Master”, “5-Figure”, “Profitable” and “Strategy” are all power words, and they work together to make Amy’s landing page far more convincing than the power word-empty alternative:

Class: How to Create and Deliver Your Webinar (Even If You Don’t Have a List!)

Join me as I walk you through what it takes to create a webinar.

Did that make you fall asleep? Well, wake up, more power word goodness ahead.

Power Words on Buttons

If you think you’re running out of places to include power words, think again. We haven’t even talked about using power words in button text.

We use power words in our button text on the Sumo homepage by inviting visitors to try Sumo for free:

Without the word “Free” that button would go needlessly unpressed way too often.

We’re not the only ones who do this. Bulletproof does as well on their shop button:

The power word in this case is “Now” which works double duty by providing a sense of urgency.

Power Words in Testimonials

Remember how we told you testimonials are the granddaddy of social proof?

One company tested using testimonials on their sales page and it increased conversions by 34%. They add invaluable credibility to your brand.

Make your testimonials work overtime for your business by featuring the ones including power words.

Marie Forleo does this on her testimonials page:

The words “Unique” and “Perfectly” take this testimonial light-years ahead of one simply containing the words “Great” or “Well”.

Unfortunately, it’s a bit tacky to ask your clients to use power words in their testimonials.

Do the next best thing by featuring testimonials that include power words more prominently on your page.

Power Words in Email Subject Lines

You work your ass off to grow your email list. You hustle to create content they’ll love, yet still only 20-35% of your subscribers open your emails.

And you begin to wonder…

Is your email list disengaged? Is it the content you’re putting out there? Is something wrong with their spam filters?


But it’s probably your subject lines.

Pat Flynn uses this method in his email autoresponder series:

See the power words “Super” and “Secret”? Feeling intrigued, aren’t you?

Jaime Masters from Eventual Millionaire does this too (“Create”, “Lucrative”):

Use power words in your subject lines to entice your subscribers to open your emails. You worked hard to write them, so they might as well be read by as many people as possible.

Power Words In Your Business or Domain Name

For all of you who haven’t yet started your business, one great place to use power words is in your business’s name.

Using a power word that describes what you do or who you do it for can make your marketing far more effective. For example, Elite Daily uses the power word “Elite” in the name of their business, which brings to mind exclusivity or high-quality.

Melissa Ramos puts power words to work in her business name, Sexy Food Therapy:

Derek Halpern, founder of the popular online training resource Social Triggers included a power word (“Triggers”) in his business’ name as well. Makes sense, since Derek teaches the psychology behind marketing, after all:

For your next rebrand or business (for all you serial entrepreneurs), incorporate a power word into your business’s name to ensure that you trigger (see what I did there?) an emotional response the second your customers stumble across your brand.

Power Words on Calls to Action

One of the most important places to use power words in your marketing is in any call to action.

For example, we use “Masterclass”, “Free”, “Best”, and “Step-by-Step”.

On AppSumo, they use one power word (“Kick-Ass”) on their Welcome Mat popup:

On Snowy Joey, they use the power words “Profitable”, “Fun”, and “Free” for their free video course:

James Clear uses power words in his menu as a call to action (“Free Newsletter”):

Start Incorporating Power Words In Your Marketing NOW

I just gave you hundreds of power words and showed you ten places to use them to make your marketing work on overtime for your business

Don’t just skip past this article and move on with your day. Take action and start including power words in your marketing today.

Choose one option from the examples in this post and apply the power words now.

The easiest way to start? Incorporate power words into the calls to action and headlines in your List Builder tool, like this:

Set up a simple popup to trigger 5 seconds after someone visits your site. Make a “FREE” offer for visitors to get your most popular article, video, or something else that’s quick and easy for you to start growing your email list with power words.

You can then track your performance inside Sumo, like this:

Get this set up on your site now. This link will give you a free Sumo account to do it.

Then, sit back and watch as your email signups take off.

If you want our personal Power Words list to print out and quickly reference on your desk for when you’re writing content headlines, landing pages, and email capture forms…

Power Your Language – Weed Out The Weak Words!


“If you don’t mind uhm, I just wanted to share some uhm thoughts on our upcoming project and uhm at the same time basically check if we agree on these really important objectives and uhm I’ll try to keep it really short, I hope that’s ok with you…”

How do you as a listener react to a speaker opening like the above? Does s/he sound convincing? Why not? Because it is full of weak language.

Weak language is any word (or sound) that doesn’t add value to your message. But not only does weak language not add value – it dilutes and undermines your message.

To speak with more authority, assertiveness, and clarity, here are some common weak language traps to avoid:


Uhm, basically, yeah, literally, kind of, like..

Filler words pop out or mouth when we don’t know what to say next. We also use them to protect us from the discomfort of silence.


Think before you speak. Pause (your body language needs to show that you are not done yet to stop the audience from interrupting you). Ask a friend or a colleague to be your “filler word police”.


In my opinion.. The way I see it.. I may be wrong .. but.. I would like to.. I just..

To hedge in language is to hide behind words and refuse to commit oneself. Hedges share two defects: they sound as you doubt your own words and they lengthen your sentences unnecessarily.


Trim your hedges down to a minimum. Ask yourself: does the hedge add any information? If not, leave it out. If there is real uncertainty, prefer expressions not using “I”. E.g. “It appears that..”

And, and, and..

Stringing together several sentences by and or but makes it hard for the listeners to get your message. If you often get out of breath when speaking, this might be one of the causes.


Speak in short sentences, emphasizing the key words and ending with a falling inflection. You will have time to breathe and think about your next sentence. The audience will have time to digest what you just said.


Rather, very, quite, usually, generally, more, less, least, so, just, enough, indeed, still, almost, most, fairly, really, pretty much, even, a bit, a little, a great deal.

Often, qualifiers provide unnecessary padding to your message. We qualify too much because we are seeking attention, because we lack precise words to express ourselves, or because we think it sounds better.


Get rid of excess qualifiers: “She came across it pretty much by accident”

Replace generic qualifiers with specific ones: “This sum is a great deal bigger than I expected” becomes “This sum is 50% bigger than I expected.”


A tag is a short question added to the end of a statement.

This is the best proposal, isn’t it? …, don’t you think? …, right? …, you see what I’m saying?

While the sentence preceding the tag is a clear statement of fact, the tag turns it into a question or a doubt.

There are also non-verbal versions of tags: A shoulder shrug, a nervous laughter, or a rising tone at the end of a sentence. Like verbal tags, they indicate doubt, submission or a will to please others.


Simply remove the tag, ending your sentence on a falling inflection and with a confident smile.


Coming back to the introduction example, this is what it sounds like without the weak language:

“If you don’t mind uhm, I just wanted to I will share some uhm thoughts on our upcoming project and uhm at the same time basically check if we agree on these really important the key objectives. and uhm I’ll try to keep it really short., I hope that’s ok with you…”

The message has now gained in clarity and assertiveness – using only half as many words!

As summer is here, now is the perfect time to start weeding your language, trimming your hedges, and nurturing your credibility.

Have a wonderful summer!



135 Power Adjectives For Your Resume

Looking for some good adjectives for your resume? Well, you’ve come to the right place! Our experts have created a comprehensive list of all the best resume adjectives, as well as a guide on how to use them effectively. On the other hand, if you’d rather get straight to writing your resume, take a look at our how to write a resume guide, or get one done in minutes with our professional resume builder.

Table of Contents

The Ultimate List of Resume Adjectives by Category

Five Weak Words You Should Avoid at All Cost

How to Use Resume Adjectives Effectively

When Not to Use Them

1. Resume Adjectives by Category

The following is a list of powerful adjectives that you can use to make your resume pack the punch you need to land an interview. But be warned, using them improperly can make your resume seem hollow. Be sure to check out our guide on using resume adjectives below to make sure you don’t make this mistake.

Adjectives by Industry and Skill: Analytical/Critical Thinking:

Doing a lot of work that requires you to put your thinking cap on? These words are perfect for describing the meticulous and calculating tasks you do on a daily-basis. They are particularly useful if you work in industries that require complex analytical thinking, such as finance, engineering, and information technology (IT).

Creativity & Innovation:

Demonstrating that you are a creative innovator has never been easier! The list below will enhance your professional experience section and have the hiring manager begging you to join their team.


No matter what industry you work in, proving that you have what it takes to do your job effectively is essential. These words are especially useful to make your skills section seems even more impressive.

Our comprehensive library of free downloadable resume templates is another excellent tool for making sure you have the best resume possible!


Energy! Passion! Dedication! Hiring managers love it when you display your genuine interest in the job. Use these words to show them that your high-spirits can’t be matched!


Are you a driven and motivated individual? Are you willing to work tirelessly through the night to complete a key project? Emphasize this desirable personal trait with the list below!


Organizational skills are needed for anyone in assistant or managerial positions. These words will help you describe your expertise in accomplishing tasks in an orderly and practical manner.


Just as the sun rises in the east and sets in the west, you can be counted on to perform – no matter the task. Use these words if you work in an industry where being dependable is key, such as law enforcement, healthcare, and finance.

Teamwork & Communication:

A friendly nature and the ability to communicate clearly are crucial characteristics for anyone who works in teams, or deals with customers on a daily basis. These words will help you describe that you’re skilled at working in teams and keeping clients happy.

Our comprehensive library of free downloadable resume templates is another excellent tool for making sure you have the best resume possible!


Do you work in a fast-paced environment that throws a diverse range of tasks at you everyday? Use the table below to prove that you are the master of multitasking.

Looking for more ways to improve your resume? Using a qualifications summary could be just what you need to help set yours apart!

2. Five Weak Adjectives You Should Avoid at All Costs 1. Knowledgable:

Saying you are knowledgeable means nothing to the hiring manager. You have to prove it. Instead of using such a hollow descriptor, use words that describe the extent of your knowledge. Take a look at the examples below:


I am a knowledgeable Software Engineer.


2. Experienced:

Experienced falls short in much the same way as knowledgeable. Both lead us into the trap of thinking we have proved our worth, when in reality such adjectives are nothing but empty words. Specifically stating what you are experienced in, and then emphasizing that experience with the proper adjective, makes for a much stronger statement.


I am an experienced Software Engineer


3. Results-oriented:

This is yet another word that doesn’t mean anything without proof. It is also completely unnecessary to use it on a resume, because a well-written professional experience section should be all about showcasing the results of your actions. After reading through your work history, the hiring manager should already be convinced you are results-oriented – stating so is completely redundant.

Saying it is Weak: Demonstrating it is Powerful:

4. Various:

Using various – and other similarly vague quantity adjectives – can be dangerous because they give you a false sense of security. For example, when you state that you are “skilled in various techniques,” you make the mistake of thinking you are showcasing your versatility. However, by not being specific, it actually seems like you are trying to hide your lack of versatility.

Vague is Weak:

Supported clients in complying with IT security standards across various frameworks.

Specific is Powerful:

Supported clients in complying with IT security standards across HIPAA, PCI, GLBA, NIST, and ISO 27001 frameworks.

5. Self-starter:

A lot of “experts” will try to convince you that this is a must-have resume adjective. Don’t listen to them. Buzzwords such as this are just that – an annoying buzz in the hiring manager’s ear. You want words that will sting like a bee and get their attention.

The simple act of saying you are a self-starter doesn’t prove anything. Instead, at the start of each of your professional experience bullets, use action verbs that show your independence and initiative. Volunteered, initiated, spearheaded, and implemented are all good examples. Take a look at the the bullets below, and think about which candidate really seems like a self-starter.

Weak: Powerful:

3. How To Use Resume Adjectives Effectively

Using adjectives to create a powerful resume isn’t about throwing in some fancy-sounding buzzwords to make yourself seem like a super cool dude (or dudette). This will have the opposite effect, and make your claims sound hollow.

The true power of resume adjectives lies in their ability to enhance and emphasize the points you are already proving. This guide will go through each main section of a typical resume and show you how you can use certain words to strengthen them.

a. Career Objective: Emphasize your experience, knowledge, and personal traits

A career objective (or resume objective) is a short (but sweet) introduction designed to showcase your skills, experience, and attributes in a way that captures the hiring manager’s attention. Spicing it up with some tasty adjectives is a great way to help accomplish this.

You can use them to emphasize the extent of your experience, and showcase your personal traits. However, don’t describe yourself – doing so will weaken your statements instead of enhancing them. Take a look at the examples below to get a better idea of what we mean:

The impression you get from the second example is much more powerful. By describing your experience as extensive, you give the hiring manager the feeling that it is somehow more valuable than if you had just written 5+ years experience.

In addition, by enhancing their actions with words such as heartfelt, compassionate, and sincere, the candidate showcases their enthusiasm and compassion – all without the need to specifically describe themselves.

b. Professional Experience: Enhance your actions

In your professional experience section, use adjectives sparingly. They should only be used in cases where they legitimately enhance your actions and achievements, or describe the manner in which you performed an action. Otherwise, they can make your resume seem fluffy and unprofessional.

Take a look at the examples below to get a better idea of how to use them properly:

Example 1: Example 2:

As you can see, while the normal statements are still strong bullet points, the addition of adjectives strengthens them even further.

c. Skills: Sharpen your skills

In your skills section, only use adjectives to emphasize your level of skill with a given technique or tool. Most of the words you can use for this are found in the Effectiveness category of our list. Let’s take a look at some comparisons:

Describing your skills in this manner makes your them seem sharper, and leaves a greater impression on the hiring manager. Just be sure not to over-embellish, or you could get into trouble during the interview.

4. When Not to Use Resume Adjectives

At this point, if you’re not using adjectives in one of the ways outlined in our guide above, then you might want to recheck your usage. However, since we’re a nice group of helpful guys and gals here at Resume Companion, we’ve also listed some of the ways you should avoid using them:

a. In place of quantification

Never make the mistake of using an adjective to describe something that could instead be quantified with a number. For example:

Don’t write:

Do write:

Managed budget in excess of $300 million

Saying the budget was enormous is a subjective statement and it’s also extremely vague. Using specific numbers is more effective at emphasizing the enormity of the budget, and also gives the hiring manager a clear idea of your abilities.

b. If you can’t back up your claim in an interview

Don’t use adjectives just to sound impressive. Always make sure that what you are saying is true. Otherwise, when asked about specifics in an interview, you will fall flat on your face.

In your skills section, don’t say you’re an expert in something unless you can prove it in an interview. It’s better to have no enhancements in your skills section at all than to make false claims. The same goes for your professional experience section – don’t use adjectives to enhance or emphasize your actions unless your claims are true.

Let’s take another look at our earlier example:

Led 10-member team in conducting the day-to-day operations of the plant, ensuring smooth manufacturing of products, and facilitating the cost-effective implementation of 7 new groundbreaking production strategies.

When making a statement like this, you need to be aware that the hiring manager may ask for more details in your interview. As such, before you make such declarations, you need to be able to answer the following type of questions:

If you can’t answer these types of questions for each of the descriptions you are using, get rid of them. If you don’t, you could be in for a world of trouble in your interview.

c. To describe yourself

This rule is a bit less stringent, but generally speaking it’s best to avoid using adjectives to describe yourself. It gives you the illusion that you have impressed the hiring manager, when in reality you have proved nothing.

As Ned Stark from Game of Thrones once said, “words are wind, hiring managers only care about proof” (not 100% sure about the hiring managers part). Only use adjectives to describe yourself if you are prepared to back it up immediately afterwards.

If you are a certified or licensed member of a particular field, then feel free to describe yourself as such in your career objective! Just remember to list your specific certifications or licenses later on.

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